Alyssa Appelman, Ph.D.
Associate Professor
Northern Kentucky University
Journalistic Norms
Media Psychology 
Message Credibility 
 Quantitative Methods
Copy Editing and Design 
Data Journalism
Mass Communication
News Writing
Alyssa Appelman, Ph.D., is an associate professor in the Department of Communication in the College of Informatics at Northern Kentucky University. She teaches undergraduate courses in journalism and mass communication.
Alyssa's research focuses on journalistic message credibility. Through a media psychology framework, she empirically tests the effects of journalistic norms and practices. She has conducted projects on the effects and significance of grammatical errors, stylistic errors and factual errors in news articles. She also has conducted studies that specifically examine message effects and information processing in digital and social media. Her work employs experimental analyses, as well as other quantitative methods. 
Her work has been published in peer-reviewed journals:
  • College Media Review
  • Communication Research Reports
  • Computers in Human Behavior
  • Convergence
  • Corporate Reputation Review
  • Journalism and Mass Communication Quarterly
  • Journalism Practice
  • Mass Communication and Society
  • Newspaper Research Journal
Her work has been presented at academic and industry conferences:
  • ACES: The Society for Editing
  • Association for Education in Journalism and Mass Communication
  • International Communication Association
  • International Conference on Data Science
  • National Communication Association
  • Society of Professional Journalists 
  • World Journalism Education Congress
Alyssa earned her bachelor's and master's degrees in journalism from the University of Missouri-Columbia and her doctorate in mass communications from The Pennsylvania State University.

© 2020 by Alyssa Appelman