Research: Journalistic Norms, Media Psychology, Message Credibility, Quantitative Methods
Teaching: Copy Editing and Design, Data Journalism, Mass Communication, News Writing
Alyssa Appelman, Ph.D., is an associate professor in the Department of Communication in the College of Informatics at Northern Kentucky University. She teaches undergraduate courses in journalism and mass communication.
Alyssa's research focuses on journalistic message credibility. Through a media psychology framework, she empirically tests the effects of journalistic norms and practices. She has conducted projects on the effects and significance of grammatical errors, stylistic errors and factual errors in news articles. She also has conducted studies that examine message effects and information processing in digital and social media. Her work employs experimental analyses, as well as other quantitative methods.
Her work has been published in peer-reviewed journals: College Media Review, Communication Research Reports, Computers in Human Behavior, Convergence, Corporate Reputation Review, Journal of Media Ethics, Journalism and Mass Communication Quarterly, Journalism Practice, Mass Communication and Society, Newspaper Research Journal. Her work has been presented at academic and industry conferences: ACES: The Society for Editing, Association for Education in Journalism and Mass Communication (AEJMC), International Communication Association (ICA), International Conference on Data Science, National Communication Association (NCA), Society of Professional Journalists (SPJ), World Journalism Education Congress, (WJEC)
Alyssa earned her bachelor's and master's degrees in journalism from the University of Missouri-Columbia and her doctorate in mass communications from The Pennsylvania State University.