Alyssa Appelman, Ph.D., is an associate professor in the School of Media and Communication in the College of Informatics at Northern Kentucky University. She teaches undergraduate courses in journalism and mass communication.

Alyssa's research focuses on news accuracy and credibility. Through a media psychology framework, she empirically tests the effects of journalistic practices. She has conducted projects on the effects and significance of grammatical errors, stylistic errors and factual errors in news articles. She also has conducted studies that specifically examine message effects and information processing in digital and social media. Her work employs experimental analyses, as well as other quantitative methods.
 
Her work has been published in several peer-reviewed journals: 

• College Media Review

• Communication Research Reports

• Computers in Human Behavior

• Convergence

• Corporate Reputation Review

• Journal of Media Ethics

• Journalism and Mass Communication Quarterly

• Journalism Practice

• Mass Communication and Society

• Newspaper Research Journal

Her work has been presented at academic and industry conferences:

• ACES: The Society for Editing

• Association for Education in Journalism and Mass Communication (AEJMC)

• International Communication Association (ICA)

• International Conference on Data Science

• National Communication Association (NCA)

• Society of Professional Journalists (SPJ)

• World Journalism Education Congress (WJEC)

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Alyssa earned her bachelor's and master's degrees in journalism from the Missouri School of Journalism at the University of Missouri-Columbia. She earned her doctorate in mass communications from the College of Communications at The Pennsylvania State University.