Alyssa Appelman, Ph.D., is an assistant professor in the Department of Communication in the College of Informatics at Northern Kentucky University. She teaches undergraduate courses in journalism and mass communication.
Alyssa's research focuses on journalistic message credibility. Through a media psychology framework, she empirically tests the effects of journalistic norms and practices. She has conducted projects on the effects and significance of grammatical errors, stylistic errors and factual errors in news articles. She also has conducted studies that specifically examine message effects and information processing in digital and social media. Her work employs experimental analyses, as well as other quantitative methods.
Her work has been published in peer-reviewed journals:
College Media Review
Communication Research Reports
Computers in Human Behavior
Corporate Reputation Review
Journalism and Mass Communication Quarterly
Mass Communication and Society
Newspaper Research Journal
Her work has been presented at academic and industry conferences:
ACES: The Society for Editing
Association for Education in Journalism and Mass Communication
International Communication Association
International Conference on Data Science
National Communication Association
Society of Professional Journalists
World Journalism Education Congress
Alyssa earned her bachelor's and master's degrees in journalism from the University of Missouri-Columbia and her doctorate in mass communications from The Pennsylvania State University.